09 March 2017
Moray joint venture inspired by Can Do Scale
The Can Do Scale summer school is aimed at entrepreneurs who want to quickly grow their businesses using a disciplined approach to entrepreneurship.
Rene Looper of Tuminds and Lewis Maclean of MacLean’s Highland Bakery came back from the course full of ideas and motivation to do something different.
Lewis Maclean said: “Driving home I tried to map out a plan of how I could use the information l had picked up to good use. I came up with the idea of developing personalised shortbread and getting in touch with Rene.”
A new company, VIP shortbread, was formed within weeks and the product launched in November. Initially the designs were for Christmas but the online venture targets corporate and gift markets for any special occasion.
Rene Looper said: “Having both been on the course we were very like-minded on what we were trying to achieve. At Tuminds we specialise in Social Media and advise companies on making the most of the opportunities the Internet provides. Whereas Lewis makes great shortbread sold throughout the world. We have come together to form VIP Shortbread.”
Donna Chisholm, HIE’s regional head of business innovation and growth sectors, said: “This is exactly what Can Do Scale is all about; stimulating the ambition of entrepreneurs to go for it and bring smart ideas to the market, particularly through collaborating together. Personalised products and services are gaining market share every year. The internet, particularly social media, is being used more and more for new products to rapidly reach a wide market. In combining their expertise, Tuminds and Macleans Highland Bakery plan to reach out across the world and I wish them every success.”